About Miss Joe Ltd.

MISS JOE LTD was founded during 1996, and at the very beginning of its establishment was the exclusive representative of HARIBO for Bulgaria.

From the moment of its creation, the company placed all of its endeavors to conduct the best representation of the brand HARIBO on the Bulgarian market. From almost absolutely unknown to the Bulgarian consumer, for a short period of time, the delicious jelly products with indisputably high quality became remarkably popular. Since then the figure of the yellow bear with a red bow tie decorates many stands and stores for the delight of small and big.

After the primary activities to popularize the HARIBO brand and its fantastic and exceptional products, MISS JOE LTD concentrates on constructing a strategy for possibly the widest distribution of this sweet temptation. This way, MISS JOE LTD provides children and grown ups the opportunity to permanently experience the delight of the wonderful fruity taste of the jelly products of HARIBO and their ageless quality.

MISS JOE LTD gives us the wonderful opportunity to come closer to the bliss of a child’s smile and dreams by providing us with a way to feel forever captured by the magical world of childhood and the unforgettable taste of HARIBO, with which we will always connect it with.

The team of MISS JOE LTD wishes you happy chewing!

For any further questions, concerns, or comments, do not hesitate to contact us »

About Haribo

Hans Riegel, the father of HARIBO was born on April 3,1893 in Friesdorf near Bonn, Germany. After technical school, he trained as a confectioner and worked for more than five years for Kleutgen & Meier...

learn more

Adevertisements